Client results
These are real results from real B2B service businesses. Every case study follows the same pattern: a founder who was stuck, the changes we made together, and the impact on their business.
Words from our clients
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I think it's ultimately been one of the biggest changes in the business dynamic really, working with Tristan, with Rich and with Chris. All three people bring a completely different dynamic that's really helped. You've basically got Chris, who's got a really strong recruitment background, who scaled and sold a construction recruitment company, so it's exactly the type of business that I'm in, and he brings a lot of that commercial and recruitment knowledge. Then you've got Rich, who's scaled and sold a marketing company and understands business really well, but ultimately brings a lot to the table around systems and processes and personal brand and marketing. And then Tristan brings all the rest of that as well. Essentially there's no point having all that information if you can't control how you are as an individual, and the breathwork sessions and really understanding your internal self, to be able to then go and do all the actions, has been amazing. So I definitely think, number one, it's well worth the money compared to what's out there on the market. You're getting three for one.
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Mixxos is seven years old now. A lot of it has been Chris and I, and we haven't had anyone to bounce off in that way, or someone leading us or pulling us. We've been pulling our team. So Impact Board for us was just a whole new world. I've met with quite a few business coaches. My LinkedIn inbox gets battered daily, people wanting to help elevate your business and scale to exit and all of these things, but you guys are just tried, tested, genuine, and we can have a laugh with it. The movement we've had in our business has been game-changing in just a six-month window. We've managed to implement a sales strategy which has moved the needle massively. We've flipped our finances and accounts on their head, and we've got a new system going and new providers. We've got a really strong SLT now, and the definition of each role has played a huge part in how we shape the business moving forward. We've had a bit of turbulence within our team of consultants, for the better, which you guys have helped us navigate. It's that thing of going from a baby business to a teenager business to almost an adult business. So it's been wicked timing. It's been a great six months, and I'm really happy. In business it is tough being an entrepreneur, starting something yourself. To sit in a room full of like-minded people and know that you're not insane, that it's okay to feel how you feel and there are other people like that, has been invaluable. In the beginning I was a bit like, I don't really need the community stuff, I'm not too worried about the group meetings, the one-to-one is where I need it most. But now I feel like that has been one of the most valuable parts. And the second side of it is being a female. Everyone has made me feel part of the community, and I don't feel at any point that I shouldn't be sat at the table, or that I haven't got a voice.
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As an entrepreneur trying to grow a business, I don't have a board around me. Yes, I've got people I might confide in from a legal perspective or a financial perspective, or about how they grew their business, but the founders of Impact Board are highly knowledgeable in what they do and come from different backgrounds, and I think that works really well in impacting my business day to day and really aligning my vision and goals. Working with Impact Board, for me it's not just about working with the founders. It's also the mini community we have, where we're bouncing ideas off each other. That's just as valuable as all the stuff we go through, and the guest speakers. These sessions are really important to me. They give me a lot more clarity, really motivate me and make me feel positive and great about what I'm doing. We're all on our own journey and trajectory, but it's fundamental to have this backbone, so for me it's a no-brainer.
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One of the reservations I had before signing up was that it would be a bit one size fits all, and wouldn't get me and get my business. But that was quickly negated. For what we do, the unique blend of the guys' experience has been really beneficial. It's an investment in yourself and the business, and if it goes to plan and you do the stuff you're told, everyone's pretty accountable that you should be making that money back three, four, five times. We've made some senior hires. I'd never had a sounding board before, so you can sense check and bounce ideas off people, and there have been some really practical frameworks and bits of advice that I've rolled out both internally and with our clients, which has been really good. Also, being part of a community of people at a similar stage to us, but in quite different businesses, and learning from them as well, is not something I'd ever considered. I signed up because of the three guys, and the group element was an added thing, but it's been really great getting to work with them and learn from them too. I'd definitely recommend Impact Board to others. I'd recommend it to people who are willing to put their ego to one side a little. You have to take your business incredibly seriously, but at the same time not take yourself too seriously, and you get out what you put in. What I've found really good is that it's forced me to spend time on the business instead of just in the business. If you want a bit more structure to that whole process, I'd definitely recommend it.
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You get so many messages on LinkedIn. There are so many different business advisors out there that you just don't know who's good and who's bad. The reason I really got involved at the start was that I knew Chris Peace was involved. He's a guy I've known for the last 20 years, so I knew if he was involved it was going to be something half decent, and so far so good. It's been a fantastic journey. I own the business 100 percent. It's just me, I don't have a board of directors. You get the business to a certain level and you get stuck. You don't know how to get it to the next level, how to grow it and expand it. The thing with Rich and Tristan and Chris is they've been there and done it with multiple businesses, so their experience has been invaluable for AG Payroll. Tristan, Rich, Chris, fantastic guys, they've all got their strengths, and every one of them is there to help when you need them. The monthly meetings you have with them are great. Over the last nine months they've helped grow my business, and my business is in a much better place. I don't have to work as much in the business, I'm now working on the business. It's been fantastic for me and I can highly recommend the guys.
Case studies
AG Payroll UK and international payroll services From founder-reliant to scalable, systemised growth Exit-ready roadmap with a leadership bench installed
EBITDA increased significantly, margins improving, leadership bench in place, and compliance readiness advancing.
A strong product and proprietary app, but growth was founder-led. Sales cadence inconsistent, contractor churn higher than desired, and too many manual processes. Compliance accreditation was pending and management reporting was not guiding scale.
- ◆Clear scale and exit roadmap with quarterly milestones
- ◆Internal leaders installed for operations and sales so the founder can focus on commercial strategy
- ◆Simple sales engine: scripts, activity targets, weekly pipeline reviews
- ◆Contractor retention and referral initiatives to reduce churn
- ◆Tighter management accounts to inform pricing, hiring, and market expansion
- ◆Accreditation process underway to unlock larger agency partnerships
- ◆Contractor base up materially and on track for four figures
- ◆Consecutive growth months with EBITDA trending upward
- ◆Lower churn through stay-in programmes and proactive account management
- ◆Operations running with more automation via the app and portal
- ◆Pipeline opening with accreditation-required agencies
Before: In the weeds, reactive, growth dependent on the founder
After: Focused, confident, leaders running the engine, growth that feels repeatable
“I built a good business but did not know how to scale it. Now there is a plan we trust, leaders in the seats, and a machine that can grow without bloating headcount.”
Coconut Lime Sales-led recruitment From reactive to data-driven, repeatable growth 2× placements per month in six months
Placements per month more than doubled in six months, best months on record, and credit notes materially reduced.
Two-founder team working hard but flying blind. Minimal tracking. Reactive delivery. Decisions guided by the bank balance, not the plan. Hand-to-mouth cash rhythm made hiring and growth feel risky.
- ◆Set a simple operating rhythm and weekly scorecard
- ◆Built activity-to-pipeline targets so daily calls and submissions map to outcomes
- ◆Clarified founder roles to reduce overlap and context switching
- ◆Standardised core processes from first call to offer
- ◆Focused effort on higher-quality accounts while preparing for a scalable resourcing hire
- ◆Placements per month up significantly in the following six months
- ◆Two best months on record achieved
- ◆Credit notes down and client conversations easier
- ◆Predictable daily activity targets for consistent delivery
- ◆Cash position improving with a growing runway and clearer hiring path
Before: Busy, reactive, unsure what was working, growth felt risky
After: In control, confident, targets clear, cash runway building, growth feels repeatable
“Once we started tracking calls, interviews and submissions, the math told us what to do each day. The data runs the business now, not gut feel.”
Kitto Strategic marketing for recruitment and rec-tech From capacity crunch to a scalable growth engine ~100% year-on-year revenue growth
Near 100% year-on-year revenue growth with back-to-back best months, now building for profitable scale.
Kitto had repositioned and won big contracts. Success created a capacity crunch and the founder was getting pulled back into delivery.
- ◆Focused the model: doubled down on larger agencies and rec-tech where work is true sales enablement
- ◆Split leadership: co-founder leads delivery, senior hire to lead commercial and client services
- ◆Raised the hiring bar: if there is doubt, it is a no
- ◆Growth machine in motion: clear targets for MRR, consistent inbound, and founder time explicitly allocated to pipeline
- ◆First and second deals landed faster via the academy
- ◆Clear 3-year scale plan with quality and culture intact
Before: Overwhelmed, stretched thin, firefighting, unsure about sustainability
After: Focused, calm, confident, operating as CEO with a plan the team trusts
“It feels scalable. The structure is in place, standards are high, and I have space to run the business.”
Konstrukt Recruitment From overwhelmed to a calm, scalable operation 3-year scale plan, with culture intact
First and second deals landed faster via the academy, with a clear 3-year scale plan and culture intact.
A growing business where the founder was stretched thin, firefighting daily, and unsure the pace was sustainable.
- ◆Built a repeatable academy so new hires ramp faster
- ◆Installed structure and standards to protect quality while scaling
- ◆Gave the founder space to operate as CEO against a clear plan
- ◆First and second deals landed faster via the academy
- ◆Clear 3-year scale plan with quality and culture intact
Before: Overwhelmed, stretched thin, firefighting, unsure about sustainability
After: Focused, calm, confident, operating as CEO with a plan the team trusts
“It feels scalable. The structure is in place, standards are high, and I have space to run the business.”
Mixxos Specialist recruiters in head office, commercial and industrial sectors From winging it to structured, scalable growth +160% community attendance
Leadership upgraded, operating rhythm installed, community flywheel activated.
Founders doing everything. Hiring and spend driven by emotion rather than a plan. Roles unclear, processes light, and training ad hoc. Strong brand presence online, yet new hires landed in a company without the structure to match.
- ◆Installed a leadership rhythm with weekly and monthly meetings, plus the first AGM where teams presented budgets and plans
- ◆Codified the Mixxos DNA, role profiles, and a clear career framework
- ◆Locked a monthly training cadence with external expert sprints and on-desk coaching, 12 months scheduled in advance
- ◆Moved to monthly P&L reviews with an accountant to guide hiring and spending decisions
- ◆Set a daily sales cadence so 4 to 6 people are selling every morning, even without founder presence
- ◆Formalised the InMix community, events, and podcast to open doors with enterprise brands and elevate employer brand
- ◆Founders operating as leaders, not firefighters
- ◆Faster team development through a repeatable training system
- ◆Clear roles and career paths that improve retention and attraction
- ◆Budget discipline and decision-making driven by data, not gut feel
- ◆Community attendance up 160%, strengthening pipeline and talent magnetism
Before: Fast, reactive, frustrating, a strong brand with a teenager business behind it
After: Clarity, structure, purpose, confident leadership with the team executing the plan
“We always knew how to win work. What we lacked was structure. Now we have clear roles, a training system that runs, and a cadence the whole team follows. It finally feels like a grown-up business.”